When freelancers aren't enough and an agency is too much.
Witness is the Fractional Creative Department for brands in between.
Senior creative direction, ideas, strategy, and oversight on retainer. Execution on demand.
20+ years of brand and creative work for some of the most recognized companies in the world.
The Work
Conceptualized a social campaign that ignited cultural buzz and generated 33 million social impressions with an 89% net sentiment lift.
Led a 360° rebrand that featured award-winning photography and boosted website traffic by 22% in the first 60 days of launch.
Created a demand generating launch campaign that featured a custom card game that sold out 6,000 decks in hours.
Your brand is the face of your company.
Not an afterthought.
The Partnership
A Fractional Creative Director on your team.
Senior creative leadership guiding every decision and every output.
A typical month looks like:
Planning session to map out priorities and upcoming initiatives
Creative direction and reviews on active work
Replies within 1 business day
Quarterly strategic session looking at what’s next
Project work, on demand.
Execution scoped, led, and produced on a project basis by Witness.
A typical project looks like:
A scoped brief with clear deliverables, timeline, and price
Team assembled from Witness’ network of talent
Creative direction from kickoff to final delivery
Assets ranging from print to digital to social and more
More nimble than an agency. More committed than a freelancer.
Lauren Rogers
Founder & Creative Director
After more than 20 years leading and creating for top agencies, like TBWA\Chiat\Day, DDB, Digitas, RAPP and Cashmere, Lauren Rogers founded Witness to fill the gap between freelancers and agencies. She brings extensive experience concepting, leading and shaping global brands from Nike to Google Play to Nissan. Today she partners with ambitious companies to build brands that stand out.
Let’s work together.
Witness takes on a small number of partnerships each year. Inquiries welcome.