Creating a Mouth-Watering Brand

Fleming’s Steakhouse needed to differentiate themselves from other national chains. So we moved the focus from ambiance and decor to what really matters—their decadent food and culinary expertise.

To start we created a mouth-watering photographic style, which allowed customers to eat with their eyes before ever stepping foot into the restaurant. All branding and collateral were then re-designed to feature the food first.

In addition, we designed a new website to showcase the photography and make reservations more accessible.